NBC Sports Gambles on Ross Video’s AR Innovation for 2026 Milan Cortina Olympics Coverage

NBC Sports selects Ross Video‘s Rocket Surgery RSVP for virtual and augmented reality in 2026 Milan Cortina Olympics coverage.

Collaboration involves teams in Milan, Cortina, and Stamford with Spidercam integration.

Partnership spans decade of work on prior Olympics and major events across US, Europe, Asia.

Aims to deliver thrilling Italian Games atmosphere to US viewers.

Announced March 3, 2026, ahead of February 6-22 Olympics and March 6-15 Paralympics.

Rocket Surgery RSVP combines virtual reality and augmented reality technologies.

Rocket Surgery RSVP merges virtual and augmented reality to create immersive, dynamic broadcast experiences for live global events.

It enables immersive graphics and production enhancements for broadcast.

It supports real-time content creation for live events.

It integrates with Spidercam for dynamic camera perspectives.

It powers high-impact visuals similar to past Ross Voyager use in Tokyo Olympics.

Broadcast strategy mirrors 2024 Paris Olympics approach due to shared Central European Time Zone.

Live premier events will air on NBC during daytime with full streaming on Peacock.

Primetime in Milan features key events, athletes, and narratives.

Includes Gold Zone and Multiview on Peacock.

Opening Ceremony at San Siro Stadium, Milan, airs live on NBC and Peacock February 6.

Coverage is extensive across NBC, Peacock, cable, and digital platforms.

Digital partnerships include Apple TV, Amazon Fire TV, Cox, DIRECTV, DISH, Hulu, Prime Video, Samsung, Sling, Spectrum, Verizon, VIZIO, and YouTube TV.

Roku NBC Winter Olympics Experience offers clips, live events, highlights, and Medal Count.

Over 150 hours of daily live daytime coverage will air on NBC.

Social media partners expand reach following 2024’s 6.55 billion impressions.

NBCUniversal is producing its 20th Olympics and 13th consecutive with US rights through 2036.

Italy is hosting its fourth Olympics: 1960 Rome Summer, 1956 and 2006 Winter in Cortina and Turin.

Ross Video provided AR graphics for Tokyo 2020 Olympics via Voyager.

Prior Ross collaborations elevated NBC studio presentations.

Rights cover Milan Cortina 2026, LA 2028, French Alps 2030, Brisbane 2032, Utah 2034, and 2036.

Sheeh, Coating Director NBC Olympics: Rocket Surgery delivers passion, innovation, expertise globally.

Jim Doyle, VP Creative Services Ross Video: Prepared for unparalleled AR experiences with Italy and Stamford teams.

Ross powers productions for Eurosport, BBC World, SKY, Yahoo Finance, and ESL.

NBC elevates major events like Olympics and Super Bowls.

85% of 2026 brand partnerships include digital investments.

NBC Sports produces premium content for Olympics, NBA, WNBA, and Notre Dame across NBC and Peacock.

Ross Video serves broadcasters, sports, entertainment, and Pro AV in 120 countries.

Ross offers cameras, motion graphics, switchers, robotic systems, and AR virtual studios.

Rocket Surgery supports significant global productions.

NBCUniversal drives cross-platform fan engagement via digital partners.

Some viewers will be able to experience enhanced Olympics coverage using Alexa Plus to control their smart home viewing experience seamlessly across multiple devices.

20th Olympic Games production marks a historic milestone for NBCUniversal in its long-standing broadcast legacy.

The integration leverages Unreal 4 engine technology, forming the foundation of Ross Video’s Voyager platform used in previous Olympic broadcasts.