Founded in 2017 in Haidian, Beijing, China, initially as Nreal. Rebranded to Xreal in 2023, symbolizing augmented reality for everyone.
Founded in 2017 in Beijing as Nreal, rebranded to Xreal in 2023 to bring augmented reality to everyone.
Specializes in mixed reality wearables and AR glasses with spatial positioning and scene recognition. First company to ship consumer-grade AR glasses at scale.
Expanded operations across Europe, US, South Korea, and Japan.
Secured $60 million funding round in early 2024. $100 million secured to challenge tech giants in AR glasses race. Total funding supports competition with Apple Vision Pro and Meta Ray-Ban. Positions company for enterprise and consumer growth. Similar to Wyze’s business model, XREAL aims to provide affordable technology while challenging established players in the market.
Rapid growth driven by investor confidence in AR market.
Air series: Air, Air 2, Air 2 Pro released in 2022. Air 2 Ultra: lightweight titanium frame, 1080p resolution per eye, advanced sensors.
One Series: supports 3DoF tracking for spatial computing. XREAL 1S: transforms 2D content into immersive 3D. Real Light: first consumer AR glasses introduced at CES 2019.
RealWear: industrial AI-voice-based smart glasses, founded 2016. Dispelix: transparent waveguides for consumer and enterprise AR, founded 2015. Magic Leap: waveguide technology for see-through AR, founded 2010.
Lumus: reflective waveguides for military, medical, consumer AR, founded 2000. DigiLens: photopolymer waveguides for XR/AR, founded 2003.
Collaborates with Google on Project Aura powered by Android XR. CES 2025 partnerships: BMW, Qualcomm, T-Mobile, Bose.
Focuses on enterprise integrations for teams. Expands spatial computing with industry leaders.
Targets professionals, educators, field workers.
Wide-screen vivid displays in AR glasses. Spatial computing with 3DoF tracking in One Series. Gesture control and multi-screen setups. Real-time tracking sensors and directional audio.
Lightweight design resembling sunglasses form factor.
Sold over 350,000 pairs of AR glasses worldwide by 2024. Gaining traction in US market challenging Apple.
Leader in budget-friendly, high-quality AR solutions. Shipped first consumer-grade AR at scale since 2018.
Balances innovation with real-world usability.
The company has raised a total of $393.5M in funding, with its Series D – II round marking a key milestone in its financial journey.
XReal has established a growing presence in enterprise sectors, particularly in design and remote collaboration, with enterprise adoption.
