eBay Australia partnered with Myer to create the world’s first VR Department Store. This collaboration provides a glimpse into the future of shopping. Myer CEO Richard Umbers emphasized the company’s omni-channel commitment. eBay Managing Director Jooman Park highlighted the transformative effect of VR on retail. The initiative observed reactions from thousands of consumers.
Over 12,500 Myer products are available for browsing and selection. The top 100 products are viewable in 3D, while the remainder are in 2D. Products can be browsed, selected, and added to the cart using eBay Sight Search™.
Browse over 12,500 Myer products with 3D views for top items and seamless selection via eBay Sight Search™.
Real-time updates for product range, pricing, and stock are delivered via the eBay.com.au API. This includes specifications, price, availability, and shipping information.
The technology connects to the eBay.com.au API, enabling a global first in real-time VR updates. eBay Sight Search™ allows for gaze-based product selection and floating.
The app is downloadable for iOS and Android and is compatible with shopticals. Smart technology personalizes the store layout based on user interests. Information icons can be accessed by locking eyes on them for details. Unlike traditional smart home systems, the VR shopping experience doesn’t require Matter compatibility to function across different platforms.
There are 15,000 shopticals available free from www.ebay.com.au/VR. These are specially designed VR viewers that use smartphone insertion. 15,000 shopticals
Sydney residents could book exhibitions for hands-on experiences. The campaign targets technology lovers and remote shoppers. An alternative mention notes 20,000 free shopticals similar to Google Cardboard.
Personalization builds a custom store around the user’s selected interests. Gazing at a product causes it to float toward the user for inspection.
Quick department navigation enhances time efficiency. Users can complete a purchase by eye-locking on the Add to Basket icon via the eBay app. The experience combines traditional retail elements with improved browsing and selection.
This initiative pushes VR-enabled marketing to the top of ecommerce priorities. It encourages retailers to adopt visually-driven technologies.
There is potential for a shift from ecommerce to a-commerce via AR and VR. This is more relevant for luxury and premium purchases than for consumer packaged goods. It demonstrates immersive shopping without requiring physical presence.
The store launched in partnership, targeting Australian consumers. It was available from the launch date with free shopticals distribution.
Exhibition bookings in Sydney allowed for trial experiences. Press announcements were made via eBay Inc. stories. Dated references include a 2016 launch and a 2026 council event.
References
- https://www.ebayinc.com/stories/press-room/au/worlds-first-virtual-reality-department-store/
- https://www.ebayinc.com/stories/news/ebay-australia-helps-launch-the-worlds-first-virtual-reality-department-store-into-the-world-of-virtual-reality/
- https://www.retaildive.com/ex/mobilecommercedaily/ebay-employs-mobile-to-introduce-first-ever-virtual-reality-department-store
- https://ict.az/en/news/1577
- https://www.uploadvr.com/ebay-vr-department-store/
- https://www.nationalretail.org.au/the-worlds-first-virtual-reality-department-store/
